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SEO-SMM-ORM Plan




Points to be done in SEO:

  1. Setup FAQ, forum, whitepaper, sitemap & links in our website (Open source script available -  phpMyFAQ & phpbb)
  2. Add website evaluation form or how to find our website question?
  3. Affiliate Marketing (Open source script available -  eLitius)
  4. eNewsletter Subscription (Open source script available - phplist)
  5. Links Building
  6. Bulk email marketing for B2B & B2C (Open source script available -  Sendblaster )
  7. Bulk SMS marketing (Open source script available – frontlinesms)
  8. Separate websites and blogs for each hardware & software products like Lakshya.com  and iprintmarvel.com (Secure for brand domain name also)
  9. Develop and popularize Specialized community portal and put our ads in that portal
  10. Live chat & Customer support ticketing system for best customer service and by this way our website have a corporate Image (Open source script available – Live Helper Chat  & osTicket )
  11. Maintain a official blog and social profiles
  12. Language Translations
  13. Paid ads (PPC) in adwords, adcenter, linkedin, facebook ads


Points in detail:

Links Building                                                                                                           Example Site

01.General
  1. Link submission in all major Search Engines                                             google.com
  2. Link submission in Links Directories                                               dmoz.com
  3. Deep Link submission in Links Directories                                       dmoz.com
  4. Submit profile/product in Article Websites                              ezinearticles.com
  5. Submit profile/product in Press release (PR) Websites                      prlog.org
  6. Add products in local, regional & international Classifieds           quickr.com
  7. Add products in online Shopping websites                               cafepress.com
  8. Add products in Price comparison (product feed) websites                shopzilla.com
  9. Add offers in Discount & Deal / Coupon & rebate Websites               dealsandyou.com
  10. Add products/profile in Forums                                                     
  11. Add products brochure/PPT in Document sharing websites                 slidshare.com
  12. Add company address in Yellow pages                                           yellowpages.in
  13. Add company address in Google Maps                                             googlemap.com
  14. Add demo projects in free Software download websites                   sourceforce.net
  15. Add review with links in Reviews & Ratings websites                         merchantcircle.com
  16. Post freelance marketing wanted in all free Job websites                    shine.com
  17. Create your portfolio in free Portfolio websites                                      carbonmade.com
  18.  All these submissions are done by country wise websites



02.Social Media Marketing:

  1. Link submission in Social Bookmarking Websites                             digg.com
  2. Create business profile & regular updates in Social Networking Sites   linkedin.com
  3. Create Product page & community in All Social Networking Sites        facebook.com
  4. Upload products/office photos and Tag in Photo sharing websites        flickr.com
  5. Add products demo videos in Video sharing websites                        youtube.com
  6. Add blog & comments with links in Blogs & websites                          blogger.com
  7. Create & Share widgets and RSS feeds to promote social profiles         addthis.com
  8. Increase social page likes, shares, comments, members and views


03.Indirect Promotions:

  1. Ask/Answer a question of your product/service in Q&A websites         yahooanswer.com
  2. Ask your product related public Survey/Poll in Polls websites                 misterpoll.com
  3. Add products release/launch event in Event Register websites           eventbrite.com
  4. Solve complaints regarding your company/product in complaint sites   consumercomplaints.in
  5. Join as advertiser in Affiliate/PPC websites                                   affinity.com
  6. Create and share product wallpapers in wallpaper websites              hdwallpaperhub.com


Online Reputation Management (ORM)

  1. Alerts when new reviews appear on review sites
  2. Address  of complaints/negative posts
  3. Creation of positive customer reviews across internet.
  4. Removal and burial of any negative or anti-company (individual) information.
  5. Push down negative content so it doesn’t appear in search engine results.

 Paid ads Details:

Paid ad Link                                                                          Payment Details
www.dir.yahoo.com                                                   US$299.00 per year
www.linkedin.com                                                     min $10 per day
airpush.com                                                             min $10 per day
google adwords                                                        min Rs1 per day                                            
www.aukdirectory.com                                              $5


Sell your product link:
www.ebay.in                                                           
Store subscription fee Rs.499 + Listing fee Rs. 40.00 per month
Selling fees are subject to a 12% Service Tax and 3% Cess

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