Skip to main content

Online Advertising

Online advertising can be broken down into a few key areas of interest. These areas of interest are not exclusively the only areas of online advertising available to you, however they represent the most popular items on the online advertising menu.

Search Advertising:
40% of the total spend last year. This relates to keyword based search engine optimization and paid advertising via pay per click campaigns. The three biggest sources of this type of advertising are Google, Yahoo, and MSN. There are plenty of additional smaller pay per click advertising sources but the big three represent 98% of the market, so why do you really need any more. The beauty of search engines is that they make it so easy to purchase traffic, either directly from them or from their affiliate sites. In fact online advertising is now a question of click, setup, and pay. All you need to do is select the appropriate keyword(s) for your service offerings, select the geographic region you want to service and away you go. Note that search advertising is paid per visitor so if your ad is not clicked on you pay ZERO. Experts refer to this type of advertising as an outstanding deal. Even Google will give you FREE processing for all the goods you sell online providing you are purchasing traffic from them and providing your ROI is less than or equal to 1,000 percent. Thanks Google!

Display Ads:
22% of the total spends last year. Banner or contextual advertising is still popular and is priced out on a cost per thousand impressions. Here you rent space on a web site and if you get lots of visitors to your site great since you pay for the space and not for the visitors. This is a risky way to advertise but there are plenty of places to get CPM deals and sometimes these deals work better than per visitor paid search advertising.

Classified Advertising:
18% of all spending last year or just over $3 billion dollars spent on classified advertising. So next time you say classifieds are not for your company or service offering you better think again. In terms of dollars spent last year classifieds came in at roughly half of the amount spent on keyword-based search. Classified ads run at a cost per space and not for visitors directed to your website.

Lead Generation:
8% of all advertising spending last year, or over $1.35 billion dollars. It is interesting to see Google use lead generation in some cases since we all know Google is getting short changed on their paid advertising (per click), and you know what? All the search engines are getting shortchanged on their pay per click services. Don't be surprised if one day the search engines come out with a revenue sharing model for their high-end PPC customers. That will be the day we all start purchasing search engine company stock. Is 500% ROI a normal rate of return for PPC advertising? We would argue that is a tiny bit one sided.

Rich Media: 7% of all spending last year or $1.183 billion dollars. This sort of relates to display ads, except that these ads are video targeted and most networks know that the targeting aspect alone will improve conversion rates. In advertising the better the targeting the higher value and the greater the advertising revenues. Could this be why Google bought youtube for over $1.5 billion dollars?

Email:
Holding on at 2% of total online advertising last year. Hard to believe email advertising accounted for $338 million dollars in revenues last year. That is a lot of money spent on email advertising.

Popular posts from this blog

மூக்குத்தி அணிவது ஏன்?

தமிழர் பண்பாடு
மூக்கு குத்துவது, காது குத்துவது துளையிடுவது உடலில் உள்ள வாயுவை ,காற்றை வெளியேற்...றுவதற்கு.
கைரேகை, ஜோசியம் பார்ப்பவர்கள் ஆண்களுக்கு வலது கையும் பெண்களுக்கு இடதுகையும் பார்த்து பலன் கூறுவது வழக்கம்.
ஆண்களுக்கு வலப் புறமும் பெண்களுக்கு இடப் புறமும் பலமான, வலுவான பகுதிகளாகும்.
ஞானிகளும் ரிஷிகளும் தியானம் செய்துபோது வலது காலை மடக்கி இடது தொடை மீது போட்டு தியானம் செய்வார்கள். இதற்கு காரணம் இடது காலை மடக்கி தியானம் செய்யும் போது வலது பக்கமாக சுவாசம் போகும். வலது என்றால் தமிழில் வெற்றி என்று பொருள். வலது பக்கமாக சுவாசம் செல்லும்போது தியானம்,பிராத்தனை எல்லாம்

கண்டிப்பாக பலன் தரும்.
இந்த நாடியை அடக்குவதாக இருந்தால் வலது பக்க சுவாசத்திற்கு மாற்றவேண்டும். அதே மாதிரி ஒரு அமைப்புத்தான் மூக்குத்தி.

நமது மூளைப் பக்கத்தில் ஹிப்போதெலமஸ் என்ற பகுதி இருக்கிறது. நரம்பு மண்டலங்களை கட்டுப்படுத்தக் கூடிய, செயல்படக் கூடிய அளவு சில பகுதிகள் உள்ளன.

அந்தப் பகுதியில் சில உணர்ச்சி பிரவாகங்கள் உள்ளன. இதனைச் செயல்படுத்துவதற்கு
அந்தப் பகுதி துணையாக இருக்கிறது. இப்படி இந்தப் பகுதியை அதிகமாக செயல…

source of program, dropdowns

Choose a question ... What is your primary frequent flyer numberWhat is your library card numberWhat was your first phone numberWhat was your first teacher's nameWhat is your father's middle nameYour mother's maiden nameYour first pet's nameThe name of your elementary schoolYour elementary school mascotYour best friend's nicknameYour favorite sports teamYour favorite writerYour favorite actorYour favorite singerYour favorite songThe name of the street you grew up onMake and model of your first carThe city where you first met your spouseWhat town were you born in?What town was your father born in?What is the name of the hospital in which you were born?What is the first name of your best childhood friend?What was the name of your primary school?What town was your mother born in?What is the name of the first company / organization you worked for?What was your favourite food as a child?What is the title of your favourite book?Who is your favourite author?Who is your a…