Most of the products comes with high technology innovative, creative ideas but could not met with success in the Indian market like Ambassador, Bajaj Chetak, Dyanora, Gold Spot, Kelvinator, Liril,
LML Vespa, Maruti Gypsy and Zen. The campaign is not restricted to Ads but also lot of events and research. We emulate the success by launching indigenous technology and surviving the aftermath of a failed technical collaboration. A brand will become successful only if the owner invests in the brand for the long term. The brand needs larger doses of promotion to survive in the Indian market.Much of the success can be attributed to following factors
LML Vespa, Maruti Gypsy and Zen. The campaign is not restricted to Ads but also lot of events and research. We emulate the success by launching indigenous technology and surviving the aftermath of a failed technical collaboration. A brand will become successful only if the owner invests in the brand for the long term. The brand needs larger doses of promotion to survive in the Indian market.Much of the success can be attributed to following factors
- Innovation in new products
- Innovation in packaging
- Aggressive campaigns
- give new offerings to customers on a regular basis
- customer centric innovation
Thanks to
Harish B
kochi, Kerala
http://marketingpractice.blogspot.com
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